Silene, Bloody Mary, Bloody William, Lychnis, Mullein Pinks, Rose Campion 'Gardener's World'

I just bought this plant and I am very excited - it is the first DOUBLE flowered Lychnis coronaria I have ever seen. Also, the flo...Read Morewers are supposed to be a "deep, rich red" - not the common magenta color. Unfortunately, it is sterile so it won't reseed like the other varieties. So far it is making a beautiful clump of silvery foliage in my red garden, so when it blooms next summer, I'll post an image.

UPDATE: May 21 - It is in full bloom, and really gorgeous. The double red flowers are numerous and very showy - I still would say it is more of a magenta tone, but still very pretty, especially in contrast to its silver leaves. I added an image with a close up of the bloom.