Your Preferred Needle Art Online Retailers?

I'm hoping a few people could give me the names of their favourite online retailers for needle arts. When I do a search, there are a ton and that in itself is a little overwhelming. While there are stores in my area for needle arts, I'm finding some of the stuff is the same old, same old and online there appears to be more options for some neat patterns (cross stitch/crochet).
So who do like the best? Who has fair prices, timely shipping and most importantly, top-notch customer service? Word of mouth is pretty important to me before I deal online.

Tks,
Erynne